Connecting U.S. Brands with MENA Markets
For more than 25 years, AFS Brands has been building connections between leading U.S. manufacturers and customers throughout the Middle East and North Africa.
We represent a focused portfolio of U.S. contract furniture and commercial and residential flooring brands, partnering closely with dealers, architects, designers, and project owners to deliver quality products and responsive, dependable support.
Founded by Hussein Haidar, AFS Brands brings deep regional insight and long-standing relationships within the U.S. manufacturing industry. Our experience on both sides of the business helps us provide clear communication, practical guidance, and reliable follow-through from initial inquiry through project completion.
Connecting U.S. Brands with MENA Markets
How We Support Our Customers:
Product Selection
Helping customers identify the right products and manufacturers for their project requirements.
Specifications & Quotations
Assisting with product specifications, pricing, quotations, and communication with our manufacturing partners.
Order & Shipping Coordination
Supporting customers throughout the ordering process and coordinating shipping arrangements when needed.
After-Sales & Warranty Support
Remaining involved after delivery to assist with warranty matters and communication with the manufacturer.
Let’s Work Together
Looking for furniture or flooring for a project, or interested in manufacturer representation in the MENA region? Tell us about your needs, and AFS Brands will help you explore the next steps.