AFS BRANDS
Connecting American Brands with Gulf Markets.
For more than 25 years, AFS Brands has built lasting relationships between leading American manufacturers and customers throughout the Gulf region.
Explore products →We represent a carefully selected portfolio of American contract furniture and commercial flooring manufacturers, working closely with dealers, architects, designers, and project owners to deliver suitable product solutions and dependable support.
Founded by Hussein and Aida Haidar, AFS Brands brings extensive regional market knowledge, established manufacturer relationships, and a personal approach to every project. We understand the importance of clear communication, cultural awareness, and reliable follow-through—building partnerships that extend well beyond individual transactions.
A family partnership, in life and in business.
AFS Brands is part of the life Hussein and Aida Haidar have built together—raising four children while growing a company grounded in relationships, care, and follow-through.
Both are originally from Lebanon, though their childhoods took different paths: Hussein grew up in Lebanon, and Aida grew up in Kuwait. Perhaps that explains one of their favorite differences: Hussein is happiest working outdoors, while Aida prefers the comforts of working indoors. Between them, there is an appreciation for what makes a space feel right, inside and out.
Building a family and a business together takes patience, humor, and plenty of teamwork. Those same qualities shape the personal welcome they bring to AFS. Behind every project is a relationship—and for Hussein and Aida, that is where the best stories begin.
How We Support Our Customers
Product Selection
Helping customers identify the right products and manufacturers for their project requirements.
Specifications & Quotations
Assisting with product specifications, pricing, quotations, and communication with our manufacturing partners.
Order & Shipping Coordination
Supporting customers throughout the ordering process and coordinating shipping arrangements when needed.
After-Sales & Warranty Support
Remaining involved after delivery to assist with warranty matters and communication with the manufacturer.
Looking for furniture or flooring for a project, or interested in manufacturer representation in the Gulf region? Tell us about your needs, and AFS Brands will help you explore the next steps.